LANDOWNERS
Your land could be worth many times more than it is today, but unlocking that value takes the right expertise, strategy, and network.
At Rowan Edward Land, that’s exactly what we do. We specialise in turning ordinary plots, gardens, and commercial assets into life-changing opportunities through property development. Whether it’s securing planning permission at our cost and risk, structuring a land assembly to unlock marriage value, or delivering a straightforward sale, our role is simple: to protect your interests, remove the complexity, and maximise your return.
Every landowner’s circumstances are different. Some want certainty and speed. Others want to take a longer view and unlock the highest possible uplift. We build the right solution around you, not a one-size-fits-all approach, but a tailored strategy backed by deep development expertise and trusted relationships with serious buyers.
You remain in control throughout. We handle the planning, funding, consultants, and negotiations. And when the time comes, you reap the reward.
Solutions Built Around You
Every landowner’s circumstances are different, and so is every opportunity. Some want speed and certainty, others want to unlock the full long-term value of their asset. That’s why we don’t offer a one-size-fits-all approach. We give you clear choices, explain the options, and structure the path that delivers the best outcome for you.
OUTRIGHT SALE
Achieve immediate liquidity through our trusted network of developers and investors.
LAND ASSEMBLIES
With deep expertise in structuring and negotiation, we bring neighbours together to create larger, more valuable development sites. We manage the entire process: aligning interests, securing planning, and structuring the sale to deliver exceptional outcomes.
LAND PROMOTION
We use our expertise in planning and land/development sales to secure permission at our cost and risk, then sell at the higher value so you directly benefit from the uplift planning permission can create. You retain ownership throughout, while we deliver an end-to-end solution.
AIRSPACE
In partnership with Urban View, we apply our expertise in development strategy and asset management to unlock new value above existing buildings without demolition or tenant disturbance.
Whatever your circumstances, our strategy is aligned to maximise your outcome.
LAND PROMOTION
Some land and real estate assets hold untapped value waiting to be unlocked through the planning process, but for many owners, that value is never realised. Planning is expensive, complicated, and uncertain, and without the right expertise, it can feel like a gamble that demands significant capital upfront.
At Rowan Edward Land, we only engage when we see genuine upside in your asset, when we believe your land or property could deliver something exceptional, not just in financial terms but also as a place that contributes meaningfully to housing. When we reach out, it’s because we see the potential for true transformation.
What sets us apart is our ability to bridge the gap between landowners, planners, and developers. Through selling land, we know exactly what makes a scheme attractive: what planning authorities require, what developers will pay a premium for, and how to avoid costly mistakes that erode value. That insight allows us to design strategies not just to secure planning permission, but to help you maximise your outcome.
Here’s how it works:
We fund everything. Consultants, architects, surveys, and planning submissions are covered at our cost and risk.
You keep ownership. The land remains yours throughout the process.
We manage it all. From planning strategy and design through to negotiations and eventual sale.
Once permission is secured, your land commands significantly more value. We bring the right buyers to the table and ensure you benefit from the increase.
We don’t make planning a gamble. Our model is simple: when your land achieves planning, we both win. If no consent is achieved, you spend nothing and retain full ownership.
If you’d like a no-obligation review of your land’s potential — to see if it meets our criteria for promotion — we’d be delighted to explore it with you.
LAND ASSEMBLIES
Some of the most valuable development opportunities don’t come from a single plot, they come when neighbouring landowners join forces.
This is what’s known as a land assembly: bringing together two or more parcels of land to create a larger, more valuable site. By combining plots, planning potential can increase dramatically, scale improves, and values rise. It’s what’s often referred to as marriage value, the combined whole is worth far more than the sum of its parts.
The benefits for landowners can be significant:
A garden or piece of land that might not achieve much in isolation can, when joined with neighbours, deliver a transformational outcome.
Larger sites are more attractive to developers, meaning stronger demand and higher offers.
Planning is often easier to achieve at scale, unlocking permissions that would never be granted on a single parcel.
At Rowan Edward Land, this is one of our key specialisms. We know how to:
Identify where assemblies are possible and commercially viable.
Bring landowners together, aligning different interests and objectives.
Negotiate fair terms so everyone benefits equitably.
Manage the entire process, from planning strategy and consultant teams to marketing and final sale.
Even if your individual site seems limited on its own, as part of an assembly it could become part of something much bigger, delivering exceptional returns that wouldn’t otherwise be possible.
What are you waiting for?
Every month that passes, opportunities are lost, values shift, and sites that could be transformed remain untapped. The sooner you explore your options, the sooner you can unlock the full potential of your land.
At Rowan Edward Land, we make the process clear, straightforward, and rewarding, whether that means selling now, securing planning, or creating long-term value.
If you own land or property in London or the South East, the best time to act is today.
Get in touch, and let’s unlock what’s possible.
