Strategic Advisory
Structuring complex land assemblies and repositioning real estate assets for development.
Rowan Edward Land is a leading investment and development agency, with a dedicated focus on land promotion, specialising in unlocking value in residential land and real estate assets across Surrey, London, and the South East.
​
We are not generalists. We are specialists — focused exclusively on unlocking and maximising the value of land and development assets. Our role is simple: to help landowners and developers achieve outcomes they cannot secure anywhere else.​
​
​
​
​
​
​
​
​
​​​​​​​​​​​​​​​​​​​
​​​​​​
​
Land Promotion
Partnering with landowners to secure planning permission at our cost and risk, creating transformational uplifts in value.
Airspace & Asset Optimisation
Pioneering solutions that unlock hidden value above commercial buildings, car parks, and mixed-use assets, without demolition or tenant disruption.
​​​​​​
For developers, we provide access to the most exclusive off-market opportunities in the region — consented and unconsented sites positioned to perform, often unavailable through traditional channels.
​
For landowners, we deliver life-changing outcomes by transforming underutilised land and real estate into high-value assets — through sales, promotion, assemblies, or pioneering approaches such as airspace development.
​
Every project we take on is guided by one principle: it must be a win–win. By aligning the interests of landowners and developers, we remove complexity and deliver outcomes that stand the test of time.
​Land & Real Estate Sales
Selling development sites, with and without planning permission, and handling both on- and off-market opportunities. We are particularly recognised for our ability to place consented sites.
OUR PURPOSE
Our purpose is simple: to unlock hidden value in land and real estate.
For landowners, that may mean turning a site into a generational asset that secures their family’s future, funds retirement, or releases capital for reinvestment. For developers, it means the certainty of acquiring the right site, in the right location, with the right structure for success.
But our vision extends beyond transactions. We are committed to shaping sustainable, high-quality developments that address housing need while creating places of long-term value across the South East.
LAND PROMOTION
Planning permission can be the difference between ordinary land and truly valuable land.
With the right planning permission, a site can be worth many times more, but achieving it can be costly, complex, and uncertain.
​
At Rowan Edward Land, we take that challenge off your shoulders. We fund and manage the entire planning process - strategy, consultants, negotiations, and delivery, at no upfront cost and entirely at our risk. You remain the landowner throughout; we unlock the value for you.
​
What sets us apart is perspective. We are not just promoters, we are also a specialist investment and development agency. We know what developers want, how sites are priced, and how to secure permissions that maximise returns rather than dilute them.
​
The result is simple: no upfront cost, no risk, and a planning-led strategy that can transform underutilised land and real estate into a life-changing outcome.
SENIOR TEAM
​​
​
ROWAN BOLLANDS - MANAGING DIRECTOR
​
Email: rowan.bollands@rowanedwardland.com
Mobile: +44 7803788328
​
Rowan brings a combination of investment expertise, development insight, and financial acumen to Rowan Edward Land. With over a decade in property, he has originated and structured opportunities ranging from luxury one off houses to complex land assemblies for 100+ homes.
​
Before founding Rowan Edward Land, Rowan sharpened his commercial and negotiation skills at the London Stock Exchange Group, where he learned first-hand how strategy, capital, and relationships drive results. His entrepreneurial spirit began early and has since evolved into a career dedicated to unlocking value in land and real estate across Surrey, London, and the South East.
​
Known for his ability to spot potential, Rowan is trusted by landowners and developers alike to create opportunities, align interests, and deliver exceptional outcomes.
​
Outside of work, Rowan is an adventurer at heart, from skiing to completing an 6,000-mile road trip across Australia. He brings the same energy, curiosity, and ambition to business as he does to life, with a clear vision of building one of the South East’s leading land and development businesses.
​​
JAMES MERCHANT - DEVELOPMENT DIRECTOR
​
​Email: james.merchant@rowanedwardland.com
Mobile: +44 7950 04077
​​
James is a land and planning specialist with blue-chip credentials and a proven track record in shaping some of the South East’s most significant residential schemes. His career includes roles with Crest Nicholson and other leading housebuilders, where he has been instrumental in bringing forward schemes from small, complex infill sites to major developments exceeding 1,000+ homes.
​
With extensive experience across affordable housing, planning policy, and land acquisition, James brings both technical expertise and commercial clarity. He is recognised for his ability to navigate complex planning challenges, align strategies with local policy, and advise landowners on how to maximise value through promotion, assemblies, and development.
James combines rigorous planning insight with a pragmatic, results-driven approach, ensuring every site is positioned to achieve its strongest possible outcome.
​
Away from the desk, James is a keen golfer (you can also find him on the padle court), bringing the same discipline and competitive spirit to sport as he does to his work in land and development.
TEAM WORK
Together, Rowan and James offer the influence and network of a leading firm, with the precision, discretion, and drive of a boutique agency. Their combined expertise, trusted approach, and proven ability to unlock value make Rowan Edward Land the partner of choice for landowners and developers who want to achieve more.
VALUES
INTEGRITY - HONESTY - PASSIONATE - RELIABLE - INNOVATION - CONFIDENTIAL - CLIENT-CENTRIC - COLLABORATIVE - RESPONSIVE